How to write a cover letter that actually gets read
Most cover letters are too long, too generic, or just a restatement of the resume. A good cover letter is short, specific, and answers the only question that matters: why this role, why you, and why now. This guide walks through how to write one worth sending.
When a cover letter is worth writing
Not every application needs one. If the job posting says it is optional and you are applying to many similar roles at larger companies, your time is probably better spent on a more tailored resume.
A cover letter is worth writing when:
- It is required or strongly requested
- You are applying to a smaller company where the hiring manager will read it personally
- There is something your resume cannot adequately explain (a career change, a gap, a non-linear path)
- You have a specific, genuine reason for applying to this company that you can articulate briefly
Length and format
Three paragraphs is the right length. No more. A hiring manager reading 200 cover letters will not read past the first paragraph if it does not earn their attention.
Do not use a formal header with your address and date. That format is outdated and wastes space.
Start with "Dear [Name]" if you can find the hiring manager's name. "Dear Hiring Manager" is fine if you cannot.
The three paragraphs
Paragraph 1: Lead with the role and a specific claim.
State the role you are applying for and make one specific claim about why you are worth considering. Not "I am excited to apply" (everyone is excited to apply). Pick one thing: a result you have achieved, a problem you are good at, or a direct connection between your experience and what they are building.
Example: "I am applying for the Product Designer role. At my last company, I led the redesign of the onboarding flow that increased trial-to-paid conversion by 22%. I am looking for a role where I can do that kind of systems-level work again."
Paragraph 2: The specific reason for this company.
Why this company, not just this type of role? This is where most cover letters fall apart. "I admire your mission" is not an answer. Name something specific: a product decision they made, a problem space they are working in, something in their public writing or job description that speaks directly to your experience.
Paragraph 3: The close.
One or two sentences. Confirm your interest, say you would welcome a conversation, and thank them for their time. Do not overexplain or apologize for anything.
What to avoid
- Starting with "I am writing to express my interest in..." (too slow)
- Repeating your entire resume chronologically
- Vague claims with no supporting evidence
- Excessive flattery about the company
- Longer than one page (it should be half a page)
Using TailorFit to draft your cover letter
TailorFit can generate a cover letter draft from your profile and job analysis. It takes the role requirements and your relevant experience and produces a structured first draft.
Treat the output as a starting point. The second paragraph, the company-specific reason, will need your input. That is the part only you can write, and it is the part that actually matters.
Review the whole thing before sending. It should sound like you, not like a document someone generated. Change anything that does not match how you would actually describe your work.